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What are you searching for?
July 18, 2006
By: Jamie Matusow
Gilbreth’s Rub ‘N Smell shrink labels provide a distinctive multi-sensory on-the-shelf experience with an aroma preview. Consumers gently rub the label to activate tiny embedded fragrance beads representative of the product’s scent. Labels are dormant until activated by a gentle rubbing motion. Successive repeat rubbings do not impair its ability to release aroma, nor do they have any effect on the printed graphics, according to the company. More information: www.gilbrethusa.com.
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